Water light graffitti

I stumbled upon this today. The "Water Light Graffiti" is a surface made of thousands of LED illuminated by the contact of water. You can use a paintbrush, a water atomizer, your fingers or anything damp to sketch a brightness message or just to draw. Water Light Graffiti is a wall for ephemeral messages in the urban space without deterioration. I want one in my office.

Mug shots

 

We recently wrapped on our new Office of Highway Safety ad. As always it was hard work but I think it was worth it.  

Homemade ads

Here's my first instagram homemade ad. It's called 'Flock of Jellyfish'.

Tonight I made my own commercial for RedBull. It's 15 seconds long and I used instagram. I had a blast. I've had all the elements ready to start filming for ages so I'm really happy I got round to it.

Anyone in advertising will know how frustrating it is to have ideas that you love, which will never go further than a few sentences on a page. That's why I love instagram so much! It's my new creative advertising outlet.

I love instagram and NYC

I spent the weekend with friends in Forrest Hills, New York. On the way we drove through Manhattan completely by mistake. And I'm really glad we did. It was really exciting to be in the middle of all the chaos. I realized how great instagram is for conveying the hustle and bustle we experienced. I need more practice filming but you'll get the gist.

Watch here

Some caviar with your cardiogram, sir?

Originally posted on Ragan Healthcare

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I’ve recently become obsessed with where my food comes from. And I don’t think I’m alone. There are farmers’ markets and Whole Foods popping up all over the place. Whole Foods’ labels don’t just give you the “Best Before” date on your New York strip, they tell you where the cow lived, his name and what he generally liked to do on the weekends. Restaurants are at it, too. I went to my first all-raw vegan organic café the other day. It’s a trend that’s picking up speed. And people are voting at the cash register. I have a friend who likes to call Whole Foods “Whole Paycheck.” But like thousands, I’m willing to pay more for a better product, which is presumably healthier, too.

So, where does that leave hospital food? Well, it doesn’t have a great reputation, does it? It’s on a par with airplane food. Which is kind of crazy given “you are what you eat,” and if you’re sick, shouldn’t hospitals make more of an effort to help you get better with nutrient-rich foods? If you agree with documentaries like Food Matters,Fat, Sick and Nearly Dead or Forks Over Knives, you might want hospitals to ditch the delicious comfort food and opt for green leafy types instead.

In the last few years, hospitals all over the country have implemented some “wellness”-based efforts— color-coding their foods to indicate its calorie content and reducing sugars. But a hospital in Chicago is taking things to a whole new level. The competition for patients among Chicago-based hospitals is so high, they’re moving beyond surgery suites and exam rooms and offering great places to eat, too.

University of Chicago Medicine includes a Wolfgang Puck Express, a Starbucks and a Jamba Juice. The hospital also intends to open a small grocery store with organic foods, a deli counter, chef-prepared hot foods and a homemade gelato bar. The store will even have a street-level entrance to target the neighborhood, and not just hospital employees and visitors.
When competition for patients is tough, expanded dining options can’t hurt.
By Charissa Elliott, copywriter at ab+c.

It's Friday and people are clock-watching

The new Irn Bru ad - what do we think?

I don't love it. But what I do love is that YOU can star in the ad. You just need to upload a picture of your face onto the Irn Bru website. It's kind of like 'Elf Yourself'. And I can see kids actually putting themselves in the ad and sending it to one another. It's a fantastic viral idea. And Paolo Nutini was a great choice for the soundtrack.

On the down side: I don't think it's in line with the Irn Bru brand. And I'm not impressed with the animation.