I don't love it. But what I do love is that YOU can star in the ad. You just need to upload a picture of your face onto the Irn Bru website. It's kind of like 'Elf Yourself'. And I can see kids actually putting themselves in the ad and sending it to one another. It's a fantastic viral idea. And Paolo Nutini was a great choice for the soundtrack.
On the down side: I don't think it's in line with the Irn Bru brand. And I'm not impressed with the animation.
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